Blog

March 7, 2024

Marketers: turn the mirror back on yourselves

We are all biased and this isn’t a good thing for marketers. As humans, we are all creatures of our evolution, life history and current environment, and hence prone to subconscious assumptions and biases.

March 1, 2024

Why not just get an advisor to check your marketing? Let’s explore where SenseCheck fits in.

We were recently challenged about how a quick look by some arm’s length experts can replace hiring a freelancer or consultant who’d commit for many hours. The latter being able to dig in depth into

February 8, 2024

The rise of the ‘lone marketer’ – why external feedback is crucial to in-house success

According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. This begs the question

January 29, 2024

You can’t read the label from inside the jar – the fundamental marketing issue

Let’s face it – marketing is a tricky business. It’s expensive but hard to measure. With budgets being squeezed more than ever, marketers and businesses are under immense pressure to wring

January 11, 2024

5 ways to increase ROI on your marketing campaigns in 2024

Let’s face it – marketing is a tricky business. It’s expensive, but hard to measure. With budgets being squeezed more than ever, marketers and businesses are under immense pressure to wring

January 3, 2024

Adapt or Lag Behind: Navigating the Small Business Marketing Challenges in 2024

As we enter the dynamic landscape of 2024, small businesses face an ever-evolving set of challenges in the realm of marketing. Staying ahead of the curve requires adaptability, innovation, and a deep

November 6, 2023

What can I get a Sensecheck on?

Because our panel are real, human experts they are very flexible on what they can comment on. They can in principle respond to any marketing question you choose to ask them or work you wish to show them.

October 26, 2023

A key to great marketing, but also its Achilles heel, this study tells us…

If you’re looking for holiday recommendations, whose advice do you trust more – that of a close friend, or the advice of someone distant like a work colleague or acquaintance? Or more distant

October 13, 2023

Why brain science supports the need for a second opinion

Human perception is actually a two-way process  – that’s why marketing has to work so hard. Reading The Experience Machine by  Professor Andy Clark at the moment. We might have assumed perception

September 28, 2023

Why is external feedback so crucial to a small business marketer

This could be the biggest marketing problem of all. And no one talks about it. It impacts every marketer and owner. In every business. And for every piece of marketing activity. But no one talks about

July 6, 2023

Don’t be fooled by feedback from the wrong places

Who do you turn to for feedback on your thinking, and whose advice do you trust the most? According to this study, it’s likely you lean towards the opinions of those closest to you. Why is this a

June 22, 2023

What your colleagues’ emails tell you about your marketing work

Your colleague sends out an email with a key message from management regarding daily work processes. She aims to communicate this message in a way that encourages your team to adjust the way they work.

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